There are so many ways to fold a pocket square and yet, with no real direction, it can end up looking sloppy or like an afterthought. We thought we’d take this time to break down the 5 most basic and classic ways to show off your I DEUX pocket square and preview of the shirt underneath.

The Presidential or Square Fold

1. Fold the pocket square in half vertically.
2. Fold one side up. How big you make this fold is dependent on how deep your jacket’s pocket is.
3. Tuck the folded pocket square into your breast pocket so that about 1/4 of an inch is visible. 

The Triangular or Single Point Fold

1. Fold the bottom corner up to meet the top so that you get two overlapping triangles.
2. Fold one side of the triangle in. Then the other side.
3. Place the pocket square in your jacket’s pocket.

The Double Point Fold

1. Fold one side over so that you get two triangles that overlap with one tip higher than the other.
2. Now fold one side in and then the other.
3. Place your folded pocket square in your breast pocket.

The Crown Fold

1. Fold one side in so that you have the look of two triangles – creating two tips.
2. To create the third tip, fold in one side as pictured above
3. Fold in the opposite side and make sure to create a strong fold to create the base.
4. Place the folded pocket square into your pocket.

The Puff or Modern Fold

1. Pick up the pocket square by pinching it near the center and allow folds to form naturally.
2. Keep holding the center. With your free hand, gather the fabric together.
3. Now flip the pocket square upside down.
4. Tug the pocket square into your breast pocket. Don’t over-think this fold, the fold should look casual and a bit uneven.

And with that you should feel like a pocket square folding pro! Subscribe to our mailing list to get 20% off your first order and try out these folds with your unique wedding look TODAY! 

One of the best parts about choosing I DEUX for your wedding look is the ability to have two looks—a more traditional option pairing it with a blazer or suit jacket so it just looks like a standard shirt AND a fun, stand out look when the jacket comes off and the shirt takes center stage. Like our shirts, no two I DEUX men are the same and because of that, the way in which grooms, groomsmen and even dads choose to reveal their second look is unique. Below are a few of our favorite reveal ideas for your big day!

1) The First Dance: With all eyes on you and your new husband or wife, work a little jacket removal into the choreography to wow the guest list and potentially even the new Mr./Mrs. if you’re feeling risky!

2) The Speech: Whether you’re the groom, father of the bride or best man, your time on the mic is the perfect time to call to attention that your heartfelt words and quick wit aren’t the only things you have going for you!

3) The Introduction Into Dinner: Choreographed dances and funny couple entrances are so 10 years ago. Make a statement entrance simply by revealing your second look.

4) The Celebration Down the Aisle: Easily one of the best moments of the night. Top that first kiss feeling off by whipping off your jacket, grabbing your partner’s hand and showing all your friends and family it’s time to party!

5) The Exit to the After Party: If you’re a “keep your jacket on all night” kind of guy, save your reveal for the reception exit. Nothing says “let’s take this celebration to the next level” like a new look!

How will you reveal your I DEUX? Shoot us an email at info@ideuxclothing.com for a chance to win $100 off your order!

We get it...you’ve already sifted through the earth’s 7.5 billion people to find THE ONE and planned the PERFECT proposal to convince said one to marry you...now you have to make decisions on what you're going to wear?! It's a lot - we sympathize! In this post we'll break down the steps to creating your look using Taylor's Floral Black & White look as an example! 

We recommend starting with browsing our Process tab to get a more in depth look at what we have to offer. Under I DEUX Patterns you can click through our Launch Collection prints, zooming in to see each in more detail. The Design tab provides sketches and descriptions of each element of the shirt to help make the selection process clear and easy. Lastly, the Measurement Guide offers you three options to obtain your measurements to ensure the perfect fit!

Now the fun part! Under the Shop tab head to Create Your I DEUX and watch your vision come to life! Watch the tutorial video below to see how we created Taylor's look through the product builder on our site.

Now it's your turn! Subscribe to our mailing list to get 20% off your first order and create your unique wedding look TODAY! 

Barrel vs French, One vs Two Button…by the time you get to this decision in the design process your head my be spinning with fancy fashion terms and begging for someone to just make the call. And yet cuffs are an important part of making your I DEUX perfect so let’s have a quick lesson!

Barrel Cuff vs French Cuff

The biggest difference between these two cuff styles is that you need cuff links or cuff knots to close French Cuffs, whereas Barrel Cuffs have simple button closures. French Cuffs are the more formal option and often chosen for weddings or other events that require a tuxedo. Barrel Cuffs on the other hand are more common and popular among both casual and formal shirts for their ease of not requiring any rolling or cufflinks.

Rounded vs Straight French Cuffs

We have two options when it comes to your choice of French Cuffs: rounded or straight. Rounded French Cuffs are most common and subtle, whereas Straight French Cuffs tend to have a cleaner look featuring a sharp right angle corner.

Mitered Cuff vs Straight Cuff

Mitered or Angle Cuffs are generally considered more elegant and formal and a great choice for showing off your watch. Straight Cuffs, while not as common as the traditional Barrel Cuff design, can be great on a casual shirt and are easiest to roll up.

One Button vs Two Buttons

If going with a Straight, Mitered or Barrel Cuff, you will need to decide one button or two buttons. One Button Cuffs are a little more subtle and shorter in length than their two button counterparts. Those who want a slightly more formal look should consider the longer, Two Button Cuffs—also recommended for taller gentlemen.

So you’ve been eyeing some of our fabulous self-tie bow ties thinking how suave you’d look with it undone on the dance floor. Trouble is you have no clue how to tie that sucker for the formal stuff. Don’t sweat it— less than 1% of adult men actually know how so you’re amongst good company. Luckily we’ve got you covered! See below for our step-by-step tutorial:

Step 1: Start with one end of the bow tie longer than the other by a few inches. The longer end of the tie should be on your right side.

Step 2: Cross the longer (right) end of the bow tie over the shorter end. Bring the longer end of the bow tie underneath the shorter end and then out from the center. You should create a half-knot similar to tying your shoelaces.

Step 3: Fold the shorter (left) end of the bow tie horizontally. It should look like part of a bow.

Step 4: Place the longer end of the bow tie over the shorter end. This will begin forming the knot.

Step 5: Fold the longer end of the bow tie horizontally.

Step 6: Insert the longer end of the bow tie through the loop at the back of the shorter end. Do so by pushing and pulling along the fold.

Step 7: Pull on both ends of the bow gently to tighten the knot.

Step 8: Adjust as needed - and don't worry, there’s no such thing as a perfect tie. Your bow tie will and should look a bit askew.

CONGRATULATIONS! You've done it! Now go purchase your big boy self-tie bow tie in your favorite print pattern.

We love hearing from clients about their experience and wanted to share some recent praise we received from the handsome gent pictured above.

"Last November, I was a groomsman in a wedding for which the groom gifted us I DEUX shirts. I loved the concept, but my girlfriend and I happened to be in Iceland when the measurements were due. Surrounded by nothing but sheep, volcanic mountains, and mysterious rainbow colored pseudo-bounce castles that were inexplicably in every Icelandic village, I was a bit nervous I wouldn’t be able to get my shirt properly fitted in time for the wedding. But after about 10 minutes of measuring in our Airbnb, I was able to send the numbers off to I DEUX, and within a few days of getting home to New York, I had a perfectly fitted shirt at my doorstep! At the end of the day, I couldn’t have been more satisfied with the ease of the process, the fit and form of the shirt, and the looks the groomsmen got on the big day!"- Adam Z, Brooklyn NY

Thank you Adam for the glowing review! We were thrilled to be a small part of why the wedding was a unique hit!

In the words of Big Sean, “ain’t nobody fresher than my *** clique”— so naturally we realize no two crews are the same. However, for whatever reason, the following five types of guys seem to find their place next to the groom at almost every wedding. From the life of the party to the overachiever newlywed, we’d be shocked to hear you don’t have at least 3 out of the 5 following types in your own clique.

The “Dad”

Hopefully the best man, he takes his job super seriously and is the ultimate sidekick. Though sometimes considered the responsible “buzzkill” of the group, he’s likely the reason you show up on time and in one piece. You can trust that he’d give his life before losing the rings but he’s also fun and chill enough to plan a bachelor party. He’ll try to stay strong but will likely tear up at the wedding.

The Party Animal

He’s always the life of the party and is guaranteed to get everyone out on the dance floor. He’s the center of attention, likes to live large, and likely will be in more wedding photos than you are. He’s also the first to suggest tequila shots at 9AM and always comes equipped with his own flask for the “slow passing” hours before the open bar, so make sure someone keeps tabs on this one.

The Professional Groomsman

He’s friends with everyone and has easily been in a double digits number of weddings. He’s not the most fun guy at the wedding and in fact is slightly over them, so don’t be surprised if his toast sounds canned, he gets points for consistency. He’ll arrive on time, help tie ties, and generally be the most helpful person in your crew of groomsmen.

The Solo Rider on the Prowl

He was way more into the bachelor party than the actual wedding, but regardless, he can be fun to observe during your big day as he scopes out potential targets. He’s on a mission to get with one of the bridesmaids or realistically just collect the numbers of any and all single party guests. He looks great in a tux and he knows it and will likely have fallen in love twice before the reception even starts.

The Know-It-All

He recently got married and is so excited to tell you all about it, give advice, and have you join the “married club”. He’s not the best man but is a total overachiever and has practiced his “under a minute” toast 20 times. He’s packed every gadget from drones to GoPros, and though sometimes annoying, his iPhone X photos are likely better quality than the actual wedding photographer’s.

Regardless of which of these make up your own clique, you’re guaranteed to have variety that makes each relationship special. Let us help you unify your crew with a look as unique as the men wearing it. Say I do with I DEUX!

With fashion weeks wrapping up around the world— we’re taking a look at the hottest trends from the runways and how you can incorporate them into your wedding day look with your custom I DEUX.

Monochromatic Dressing

Monochromatic outfits consist of pieces of one color but this doesn’t mean that you have to only wear solid black from head to toe. In fact often the joy of a monochromatic outfit is exploring different shades and tints of the same color.

Drawing inspiration from the runways of Berlutti, Louis Vuitton and Ermenegildo Zegna above, we say take your I DEUX look to the next level by customizing your base color to match your print and compliment your suit to fulfill this trend. Take for example,  Rashaan’s Blue Palms look seen below.

Bold & Beautiful

Mixing patterns can be a risky decision. Done the right way, as seen on the Ami runway below, minimalist stripes and checks compliment each other to elevate the look.

We too love a mix of patterns and think for example a nice tweed suit with our Floral Black & White print, seen below on Taylor, is that perfect balance.

Tailoring

As always, tailoring is huge for men’s fashion trends and every year we see a new take on this important element. Take for example the sleek tailoring on this suit from the Givenchy runway with an updated wide leg for a modern take on a vintage classic.

Being in the business of making custom shirts that fit like a glove, tailoring is everything. Choose slim fit when customizing your I DEUX like Vince opted for below to be on trend this season.

Animal Print

With designers boasting everything from leopard to snake and even zebra prints, it’s time to take a walk on the wild side for Fall 2019! Philipp Plein and Versace runways seen below were certainly not strangers to the trend.

We recognize that these looks don’t necessarily scream wedding, but opting for our peacock print in black or white will put you right on trend!

Psychedelic Colors

Designers didn’t shy away from color this season, including literally every color of the rainbow, as seen on the Dsquared 2 runway in Milan below.

We feel going with something like our Floral Paisley, as seen here on Taylor, is a fantastic way of incorporating color and this trend.

Getting Dressed Up

Designers brought a decorative aspect to their collections this season, with styles meant for those that have an affinity for dressing up. See classic Thom Browne from the Paris runways below.

Being in the business of weddings we also LOVE a good excuse to dress up! So buy a tux and go all out with matching accessories like in Karl’s look below for your wedding day.

Geometric Prints

Versatile and easy-to-wear, bold colored shapes add a contemporary twist, while injecting some pattern and texture into both day and night looks. Fendi was a standout of this trend on the runway as seen below.

Geometric patterns are not going out of style anytime soon. Opt for our Dragonfly print pattern, as seen here, and be trending for years to come.

What other looks did you love from this season’s fashion shows? Let us know and maybe we’ll be inspired to incorporate them into our next collection!