The base color of your I DEUX applies to the front, outer collar and outer cuffs. These areas can all be a single color or you can opt to have contrasting collar and cuffs. Of course you can go with your standard white or black, but with recent trends pointing towards colored bases why not submit a custom color to make your look truly unique? Below we outline some easy ways and inspiration to incorporate the trend.

Blue- Blue is one of the best shades you should go for when choosing dress shirts. Firstly, it’s a change from classic white, but it is still conservative and formal. Blue is also great to give you a deeper tan complexion and warms up your clothing palettes subtly. Powder blue in particular works incredibly well with different colors and patterns. Pale blue also tends to complement a range of skin tones and hair colors, making it an alluring shirt staple. Dependent on shade, blues can easily compliment grey, tan and navy suits alike!

Pink- Powder pinks can be a refreshing change to the monotony of staple shirt colors. This tone can also bring a bit more color to standard suits. We suggest opting for softer tones to complement accompanying navy, grey and tan blazers. The trick to pairing appropriate print patterns with pink is to work with both contrasting and similar colors. A deep purple or violet based print pattern will pick up the tones of pink, and deeper navies will add depth to this pastel tone. Most people don’t associate the color pink with masculinity and so if you choose this color, you will definitely make a statement.

Jewel Tones- Bold and vibrant colors like ruby red, turquoise and deep blue can be great choices for a base color as well. These richer tones have graced many a red carpet with a sharp black suit making a luxurious statement.

Pastels- While white and blue built the foundation of any gentleman’s dress shirt closet, pastel colors can really help to add a note of individuality to your outfits without being over the top. For example, you can go with a very pale yellow, a pale green, or a pale lavender that you find within your chosen print pattern. These subtle hues can also be worn with much more casual combinations such as a sport coat or a tweed coat where a white dress shirt would be too stark and would provide too much contrast.

Have a colored base idea you're excited to explore for your big day? Head to the submit your own section of our website to get started!

While the big female designers are getting ready to show their collections this September for Spring/Summer 2020, the majority of menswear shows just happened in June/July. From NYC to London, Milan and Paris- the runways buzzed with satin overcoats, 90s inspired tie-dye and short shorts. Below are some of the trends we’re excited about and eager to help you incorporate into your 2020 wedding day look!

1) Satin

The ultra-close weave of satin helps it achieve that glossy, liquid surface it’s best known for. A favourite of womenswear designers back in the 50s, for SS2020 the menswear contingent has given the fabric a fresh new look. Designers like 8on8, Charles Jeffrey, Saint Laurent and Zegna incorporated the trend on their runways. Part of going super custom means being able to change the fabric so if this trend is calling to you let's include it in your I DEUX!

2) Bowling Shirts

Silky, boxy and complete with spread camp collars, this season’s billowing, short-sleeved bowling shirts were everywhere on London’s runways. The best could be found at Edward Crutchley, where they were ultra-louche and worn open, and at Dsquared2 and Dolce & Gabbana, where the look was similar. While we’re not necessarily suggesting you wear a bowling shirt for your wedding, the loud prints seen on the runways and often associated with the look are certainly achievable with your I DEUX print pattern.

3) Oversized Oxford shirts

The return of preppy dressing has been on the cards for some time now, but for Spring/Summer 2020 the trend reaches full tilt. From the return of boat shoes and penny loafers to the proliferation of varsity blazers and rugby shirts, it was the oversized, panelled Oxford shirts shown at Prada, Chalayan and Liam Hodges that provided the most creative take on the trend we’ve seen thus far. For SS2020 it appeared the bigger you wear it the better and while we typically aim to get that nice clean custom fit, if you want to embrace this trend we’re all in!

4) Stripes

Stripes are the wardrobe must-haves and one of the easiest patterns to pull off. So it’s hardly surprising that stripes aren’t going anywhere. In addition, pinstripe suits made a comeback after suiting made a welcome return to the world’s runways last summer. Once favoured by bankers and businessmen, for SS20 the fabric feels contemporary and chic at Dolce & Gabbana, Emporio Armani and Chalayan. While a pinstripe suit might be a bit much for your wedding day look, incorporating the trend into your I DEUX for the party could be a fun way to wear the runway.

5) Double breasted tailoring

The new trend towards extreme double-breasted tailoring has reinvented the unique statement piece with new fabrics either making them super fitted or straight cut. We saw plenty of excess fabric wrapped around the body like a shroud in classic form at HLA x AEX and in more restrictive styles at Dsquared 2 and Ralph Lauren. In Paris, Dunhill, Balmain, Dior and Dries Van Noten all showed a take on the extra-double breasted trend, and the look felt both chic and neat. While we dont make suits yet (keyword yet) we’re excited to help you pick your design specs to go with your choice of a double breasted suit for your wedding!

6) Autumnal hues (for spring)

Traditionally speaking, the spring/summer season calls for soft, summery hues of mauve and primrose, millennial pink and mint. Now, however, for SS2020, it’s all about moody, rusty, altogether more autumnal shades of bronze, maroon, copper and burgundy. With our next collection dropping soon (get excited) we’re happy to report were right on trend to help you incorporate these hues into your look!

7) Jungle Inspired Prints

It is definitely a jungle out there when it comes to prints offered for this season. A colourful mix of flora and fauna has been seen gracing the runways. Animal print made a surprise return to the runways last season and now, for SS2020, animal print is set to pounce back into your wardrobe whether you like it or not. From the silk tiger-stripe camp collar shirts at Dsquared2 to the leopard-print extravaganza at Dolce & Gabbana and the ombre ocelot sweatshirts at MSGM – if you don’t already own some animal print, it’s time to invest right now. We might not have an animal print in our current or upcoming collection but we’re more than happy to help you find the perfect print to reflect your inner animal via our print consultation.

8) Tie-Dye

There was a general move toward punky, homespun, messed with fashion at the menswear shows this season. But not like 60’s tie-dye T-Shirts, it’s the evolution of tie-dye that makes it feel fresh for 2019. Leading the charge was Sterling Ruby, whose inaugural collection featured a host of bleach-splattered denim jackets and overdyed two pieces. But other designers like Versace and Dior embraced the look as well. Again we don’t have tie-dye in our current or upcoming collections but we’re eager to find this trending print pattern for the perfect groom!

Ready to chat some more?? Schedule a print consultation today!

You’ve decided black tie for your wedding and want to complete the look with the perfect tuxedo shirt. Below we’ll outline the various details and style choices to help you look your very best.

Base Color

White.

I mean you could technically go wild and change it up but why rock the boat?

Shirt Front

The most formal choice for a tuxedo shirt- pique front shirts are timeless. You'll want to go with French cuffs and a nice set of studs with this style. The pique front looks best with a peak or shawl lapel jacket.

Distinctive yet conservative, the pleated front is a traditional tuxedo shirt style and can work in just about any formalwear setting, though you’ll still need to pair it with a bow tie. It’s slightly less formal than a pique front and looks great with a shawl collar or notch lapel tuxedo.

A standard front is on the less formal end of the tuxedo shirt spectrum, it can be worn easily with or without French cuffs, and the standard front’s clean look gives it a modern appeal that is a great choice with a contemporary slim lapel jacket. If you prefer wearing a straight tie to a bow tie at your wedding, this is your best bet.

To Bib or not to Bib?

The bib option for our pique and pleated tux fronts are based on preference. If you’re wearing a three piece with a vest the bib is often chosen to create a stiffer top part of the shirt. On the other hand, if wearing a two piece tuxedo with a cummerbund, the full front option will keep the entire front stiff and free from wrinkles.

Shirt Placket

As mentioned in the shirt front section, only go for a covered placket when pairing it with a less formal standard front. Otherwise a standard placket is your traditional option and the french placket a bit more minimalist.

The Collar

A spread collar on a tuxedo shirt is a nice modern and versatile choice. However, if you want to go ultra-fancy, a traditional wing/tux collar will maximize formality, as it’s the only collar designed to display your bow tie in its full magnificence.

The Cuff

Formal events require French cuffs. Square and rounded French cuffs are both appropriate. They are equally formal so choose whichever style suits you best. Save the barrel cuffs for your weekly business or casual looks.

Ready to make some decisions and create your formal custom look?? Head here to start building your I DEUX tuxedo shirt!

Recently while rewatching Seinfeld and all of its brilliance - one of the episodes featured a portion of Seinfeld's standup where he talks about how generic men appear on what should be their standout day. So generic in fact that he claims it's the reason the wedding vow isn't specific but rather just "do you take this man". See the clip from the incredibly witty Seinfeld below! We bring this up because this is the EXACT reason I DEUX was created. You're not just another man in a suit, you are [insert name] THE GROOM! Make sure people know that by creating your unique look with us TODAY! Enjoy :)

I DEUX is the collaboration of friends whose bond was solidified while traveling in Koh Yao Noi, Thailand. Liz, a lovely bride looking to do something different and Mo, a cosmopolitan man and the founder of 2ND IMPRESSION. As they say -- friends who travel together work well together… or something like that!

A direct descendant of 2ND IMPRESSION Clothing, I DEUX is a men’s wedding clothing brand that specializes in unique custom shirts and accessories. The brand was founded on the idea that a groom should feel just as special as his counterpart on THEIR big day. Bridal markets have oohed and ahhed over brides and white dresses since the Victorian age. And while we love a good dress reveal, we think that after almost 200 years, it’s time we start giving men that same chance to wow their guests. Don’t worry ladies, a groom could never steal your spotlight. Just think of this as a chance to be different and get a SECOND ooh and ahh on your big day. Trust us, Suzy may have stolen your color scheme but her groom did not make waves in a custom I DEUX shirt! After all, it takes DEUX (two)!

When it comes to picking a print pattern for your wedding day look, color can, and should be a huge factor in your design choice. Often times the color is inspired by the wedding colors or items of the outfit that you may already have like the suit or your shoes. But if one has free reign of color, whether going custom or picking from our collection, narrowing it down can be a bit overwhelming. Below are some easy ways to determine which colors flatter you most to aid in the process.

Determine Your Undertone

To do this, turn your hand over, palm facing up. Look at the veins at the underside of your wrist. If they look blue or purple, you’re cool toned. If they look green or have a yellow cast, you’re warm toned. Cool toned people look best in “cool” colors like white, black, royal blue, gray, navy, etc. Think of colors that remind you of water, sea, and sky. Warm tones look best in “earthy” shades like burnt orange, saturated yellow, and heathered brown (think sunset). You’ll also glow when wearing colors that remind you of autumn—dark green, taupe, and camel align perfectly with your wheelhouse.

Keep Your Skin's Shade in Mind

In addition to your undertones, your main skin tone can also determine which color families look best. A good rule of thumb is that colors that create a contrast in brightness with your skin are more flattering. If your skin is dark, saturated oranges and yellows almost always look great, even if your undertone is cool. Likewise, bold "jewel tones" like emerald, ruby, and amethyst flatter paler skin regardless of undertone.

Understand the Color Wheel

Every color has a direct opposite or complementary color on the wheel, one warm and one cool. Let’s say you’re looking for a print pattern with two colors that will look great on you. Pick a pattern where the primary color is one that goes with your undertone and the secondary is its complement on the color wheel. Additionally, colors directly to the left and right of a single color are its analogous friends. You can choose a secondary color for your print pattern that is analogous sticking to your side of the color wheel to ensure the best possible palette for your skin.

We get it – you NAILED the proposal. KUDOS! But that does not mean you’re home free for the ENTIRE wedding. Wedding planning is a job designed to be done by two people. So if you want to prevent your better half from turning into bride(or groom)zilla…here are some ideas to share the heavy wedding lifting.

1) Guest List: Let’s face it --your fiancé does not know Aunt Mildred’s phone number, much less her address… and they definitely don’t know that your childhood friend Timmy is now Dr. Timothy. Help plan out the guest list and collect your side’s salutations and addresses.

2) Pick Your Crew: This is a no brainer but coordinating party size and mutually agreeing on the list with your fiancé is a great early step to wedding planning bliss. Pro tip- Don’t try to sneak in that one cousin that always gets “over served” and whose humor does not sit well with your fiancé. Sure you’ve been through “a lot” together but your wedding day does NOT need to be one of those days.

3) Make the Website: This is a mighty tool that all of your friends and family will be visiting often for vital information. So if you don’t want it to be pink and filled with awkward engagement pictures featuring your “bad side”…take it upon yourself to “get your tech on” and create it yourself.

4) Register: The modern couple often already has or does not want the traditional kitchen accessories and formal china filled registry. From honeymoon funds to barware to gifts geared towards man’s best friend – be proactive and help with the registry to get what YOU want.

5) Plan & Book The Honeymoon: Oh hells yes! A trip to an exotic place with a potential first class upgrade – this job is screaming your name!

6) Guest’s Accommodation Options: From nearby hotels to AirBnBs your guests will need a place to stay (particularly if the majority of the guest list is out of town). Use those big boy negotiating skills you learned at [insert investment bank name] and score your guests a great deal at a memorable destination.

7) Pick & Book Wedding Music: Will it be a DJ or band? Will there be live music at the ceremony? Cocktail hour? Remember, music is KEY to creating your wedding day ambience so if you don’t want a repeat of “I have the microphone” from The Wedding Singer, do your due diligence and get this one right!

8) Arrange Wedding Transportation: Well you gotta get from Point A to Point B somehow and I gather YOU won’t be driving. Go car (or bus) crazy and pick a ride for you and your guests, if you’re feeling generous, that says “I’m a man and I love things with motors and wheels that go fast”! Just kidding… unless of course you’re into that sort of thing!

9) Keep Your Family in Check: At some point in the process there’s bound to be an altercation over finances, the venue, the meal or maybe even the invitations! If it’s your side causing the drama you handle it and vice versa with your fiancé. Family has to forgive but your fiancé is not technically family yet…catch my drift?

10) Wedding Bands: Chances are you haven’t worn or owned much jewelry prior to your wedding band. For that reason you should DEFINITELY speak up about what you want and help find/purchase your new daily accessory. Don’t come crying to me if you skip this step, end up hating the band, refuse to wear it and your spouse forces you to tattoo “taken” on your ring finger in its place.

11) Plan the Bar: Bottoms up! From style of bar to custom cocktails this task is arguably the most fun!

12) Speeeeech!: Whether it’s writing your own vows and/or greeting your guests you will be encouraged and maybe even required to speak into a microphone on your wedding day. Don’t cause the room to have major second hand embarrassment… plan ahead!

13) Thoughtful Gift Ideas: From your parents to your groomsmen and most importantly your future spouse, don’t forget to take the time to come up with a memorable gift for your loved ones. And please for the love of God do not be cheap! A monogrammed paperweight is NOT a thoughtful gift.

14) Organize Wedding Day Cash Payments: Here’s your chance to claim your role as financial head of the household. Grab some cash, label some envelopes and hand those suckers out to requiring vendors like it’s Christmas morning.

15) Style Your Wedding Day Look: [Insert I DEUX] I mean do you really think we would’ve gone through all this effort to create this killer list if it didn’t end with us?? From custom shirts to ties/bow ties and pocket squares we have all of the tools to help kick start AND elevate your wedding day look. After all…some of the items on this list were tough – saying “I do” with I DEUX is a breeze! Get started today!

You received a wedding invitation and there appears to be some secret code regarding the language used for what you should wear. Don’t make the mistake of being over or under dressed men- use the following tips/guidelines to secure the perfect attire for the event.

Casual or “Daytime”

Typically, casual means anything goes which is fabulous except for the broadness that includes. For the purposes of wedding wear, it’s safe to assume business casual is appropriate meaning jeans, shorts and tank tops are probably out unless they're specifically noted as acceptable. Men should opt for dress pants with a button down shirt or polo shirt. Because no coat is required, this is the perfect occasion to show off your custom I DEUX shirt.

Cocktail Attire, Semi-formal or Dressy Casual

These terms are all used to describe a wedding that is slightly less formal than black tie optional. In layman’s terms, no tuxedos for the men. Depending on the time and season of the wedding, you'll want to dress somewhere between formal and casual (ie suit and tie or a sport coat). Lean toward darker, more formal hues for an evening wedding during chillier months; opt for light colors and fabrics for a daytime wedding in warmer weather.

Beach Formal

This suggests an elegant beach wedding—so dress to impress, but also dress for the elements (sun, sand and water). Anything you'd wear to a nice restaurant on a summer night is appropriate. A summer suit with linen shirt, or even just linen pants (or khakis) and sandals are great options. Because no tie is required, this is the perfect opportunity to opt for a stylish and modern band collar on your I DEUX.

Formal Attire or Black Tie Optional

The wording here suggests something slightly less formal than black tie. This means that a tuxedo isn't required, but the event is still formal enough for one to be appropriate if you so choose. If you don’t own or want to rent a tux, a formal dark suit is a great substitute. And while there are no rules for what you wear underneath these parameters, we feel a custom I DEUX shirt with matching accessories is the perfect way to spice up your look for the dance floor.

Black Tie

This is the second most formal wedding dress code and usually means the wedding is an evening affair. Men should wear a tuxedo, black bow tie, cummerbund, pleated tux front shirt and patent leather shoes are typically suggested. If however it says "creative black tie," you can go a little wilder with color and style while keeping your outer attire formal (cue I DEUX).

White Tie

This is the most formal of all wedding dress codes and also the least common (think the Oscars). Men should wear a long-tail tuxedo, a white pique vest, bow tie, formal black shoes and even white gloves are appropriate. Historically speaking, color used to be way more strict but now men are opting to add some personality with a patterned accessory. Opt for a pique tux front, one of our super classy white European Jacquard patterns, and a splash of fun with your bow tie and/or pocket square in one of our print patterns. Take that George Clooney!

Now that you’ve “cracked the code”, head to our product builder to create your I DEUX today! Remember to subscribe to our mailing list for 20% off your first order!

One of the best parts about going custom is the ability to pick the suitable style options for your body type and formality of the wedding. But with that comes choices and that can get overwhelming. Below we’ll break down the options for your collar and why you might choose one over the other.

Point: This collar is one of the most classic styles and used to be the predominant collar used in men’s dress shirts. Mostly associated with the traditional men’s dress shirt, it’s a foolproof collar choice for a wedding or really any setting for that matter. Essentially, the straight point collar is the most balanced collar type, suiting both formal and casual attire. The collar works well with a smaller knot tie as well as with most lapel styles (peak, notch or shawl). A point collar flatters if you have a wide or round face and seems to work best in medium stiffness.

Spread:  This collar is the most common type seen today and also the most versatile. It works well with suits and tuxedos alike as well as bow ties and neckties. Just don’t go tie-less with this collar. Generally speaking, a wider spread collar is more suitable for men with a narrow face shape, as it draws the viewer’s eyes outward, creating the impression of a wider face.

Wing Tux:  This collar gets its name from the fold-out collar points that look like wings. It’s the most formal collar option and is designed to be worn with a bow tie and tuxedo. If you’re going for a laid-back look, this choice isn’t for you—never wear a wing collar with a necktie.

Cutaway:  This collar is a slightly bolder choice in comparison to the point or spread styles. It has the widest angle between the collar points by far. The style is best suited to for­mal occasions and traditionally worn with a larger knot tie, such as a half Wind­sor or full Wind­sor. Known to be preferred for business attire, it can also be worn with both suits and tuxedos. Typically the longer and thinner the face, the more spread the collar should be.

Band:  Also known as a Mandarin or Nehru Collar, this collar is designed to be worn without a tie, making it instantly casual. It tends to fare on the trendier side of the tuxedo shirt spectrum, so only wear one with a tux if you’re confident in your style and the event isn’t too formal.

Head to our custom product builder to put your new knowledge of collars to work!

So you want to create a cohesive look for the important men of the day but you’re not quite sure how to go about doing so… Well, you’re in luck! Below we’ve outlined I DEUX options to make dad feel like he’s a part of the squad.

1. The Full Out Option- Let’s face it - your dad isn’t an average guy, he’s a “cool dad”! Go with it by getting him the full I DEUX look to match you! We’re talking the works- custom shirt, tie or bow tie and pocket square.
2. The Compliment Option- Ok so a print on dad’s shirt isn’t quite his vibe. No problem! Get dad the matching I DEUX tie or bow tie and pocket square so no one will mistake him for just another guy at the wedding.
3. The Subtle Hint Option- Your dad’s wildest fashion statement is a stripe and he likely won’t remove his jacket throughout the night. We can work with this! Get dad a solid tie or bow tie to compliment your print and the matching I DEUX pocket square to tie him in.

Now that you know how you’re going to incorporate dad, don’t forget to follow us on instagram/like us on Facebook and subscribe to our mailing list (https://ideuxclothing.com/apps/seguno/subscribe) to enter to win our Father’s Day Giveaway! You could win $350 to use towards any of our shirts and accessories! Already subscribed? Send us an email at info@ideuxclothing.com with the Subject “FATHERS DAY GIVEAWAY ENTRY” to enter! Offer ends at Midnight EST Saturday!